One Minute Briefs
One Minute Briefs is a Twitter account run by the Bank of Creativity. It poses a daily challenge to its 22,000 followers: create an ad for today’s featured product, event or charitable cause and post it to the account. If you’re hardcore you will do it in sixty seconds(!) but that’s really only used at the famous OMB Live Events. At the end of the day, all the worthy entries are posted to the OMB Facebook page and winners are selected over the following 24 hours. It’s great fun, gloriously inspiring and the community are awesome.
The gallery below shows some of the work I’ve done this year which has won the daily brief. Sometimes it’s just straight copy if I think it’s powerful enough. Usually though, I’ll match the message with some design work.